January 1, 2026
Physical Therapy Marketing Made Easy with Broadcasts and Drip Campaigns
Between patient care, documentation, and scheduling, many PT teams struggle to make time for marketing outreach. Broadcast and drip campaigns eliminate repetitive tasks while making sure every patient receives the right message at the right time, from intake to discharge and beyond. PT clinics now have a solid physical therapy marketing campaign by delivering consistent, personalized messages that keep patients informed, engaged, and confident throughout their recovery.
Consistent Communication Builds Consistent Business
Consistent communication reduces no-shows, strengthens treatment adherence, and builds trust that turns one-time visitors into long-term patients. When patients feel supported and connected throughout their recovery, they’re more likely to complete their plan of care, return for future treatment, and refer others, creating growth for your physiotherapy clinic.
For consistent communication, clinics can leverage automated appointment reminders, two-way secure messaging, status-based follow-ups, and personalized check-ins to stay connected between visits.
What Are Broadcast and Drip Marketing Campaigns?
Broadcast and drip marketing campaigns are built-in features in patient portals that let PT clinics create bulk messages or segmented marketing campaigns categorized by diagnosis, plan-of-the-care, payer, or last visit date.
Broadcast campaigns are usually one-time bulk messages, perfect for outreach like general announcements, schedule changes, clinic updates, holiday hours, or policy reminders. For PT clinics operating a membership model, you can leverage this feature for renewal offers.
In contrast, a drip marketing campaign is an automated sequence of personalized messages sent at intervals. It’s usually triggered by patient activity, appointment status, onboarding stage, or even inactivity. A drip marketing campaign can easily be scheduled in advance.
Practical Ways PT Clinics Can Use Broadcast and Drip Tools
Broadcast and drip tools are perfect for appointment updates, treatment reminders, patient education, reactivation campaigns, and ongoing engagement throughout the plan of care.
Below are some of the best use cases for broadcast and drip tools in physical therapy marketing:
Patient Notification
Consistent communication is crucial for patient retention and desired treatment outcomes. When patients receive timely updates about upcoming sessions, they’re more likely to be motivated and follow through with their treatment plan. Consistent communication builds trust and makes patients feel supported throughout their recovery journey.
Besides scheduled appointments, PT clinics can leverage patient notification to keep patients engaged with personalized updates, such as Post-evaluation next steps, schedule and waitlist changes, follow-up check-ins after missed or completed visits, and Home Exercise Program (HEP) instructions.
Lastly, setting cadence for these personalized patient notifications 48 hours, 24 hours, or 4 hours before the scheduled appointments increases the chances of patients receiving the message at the right time.
Broadcast Reminder
Broadcast reminders eliminate the need to call or message patients individually, saving clinicians hours of manual outreach. The broadcasts and drip tool allow you to send a one-time message to all patients or a segmented group. It comes with preset message templates for recurring broadcasts like clinic closures, wellness programs, healthy tips, new services, class announcements, group sessions, holiday hours, and policy updates.
All broadcast messages are encrypted, which safeguards Protected Health Information (PHI). When you are sending a broadcast message, keep it short, clear, and focused on one key update to avoid confusion. Always segment your recipients so only the patients who need the information receive it. This keeps messages relevant and reduces notification fatigue.
Schedule broadcasts at times patients are most likely to see them, such as early mornings or early evenings. Before sending, make sure you double-check details like dates, hours, and instructions to ensure the entire patient group receives accurate, consistent information.
Automation based on Patient Status
Relying on spreadsheets or sticky notes for patient management creates a gap in communication, which results in missed follow-ups and inconsistent reminders. Yet, automation based on patient status removes all these communication barriers. It classifies patients based on their status, such as:
- After Evaluation: Automatically send HEP details, portal login instructions, or next-step guidance.
- Before Appointments: Trigger reminders or preparation instructions based on visit type.
- Missed or Canceled Visits: Send follow-up prompts to reschedule immediately.
- Post-Visit Follow-Ups: Share progress notes, precautions, or next-visit expectations.
- Inactive Patients: Deliver re-engagement messages to nudge them back into care.
Automation based on patient status guarantees no patient slips through the cracks. It improves adherence to treatment, mitigating no-shows, provides a personalized experience, and facilitates patient retention
GoHighLevel Integration
PT clinics often juggle between platforms for marketing, onboarding, and patient communication. The fragmented system creates data silos, missed follow-ups, and an incomplete view of the patient journey.
PtEverywhere’s GoHighLevel integration eliminates double data entry, inconsistent patient communication, and limited visibility into engagement performance. It synchronizes patient data, appointments, and case milestones in real-time. For PT clinics, this integration translates to improved patient retention, open communication, and consistent growth.
How PtEverywhere Simplifies Marketing for PT Clinics
PT clinics no longer need to struggle with disconnected tools and manual outreach. PtEverywhere merges patient communication and marketing into one unified platform. It allows Clinics to engage patients consistently right from the first inquiry through discharge and beyond.
PtEverywhere’s built-in broadcast and drip campaigns tools comprise automation based on patient status, secure two-way messaging, and native GoHighLevel integration.
Ready to simplify your physical therapy marketing campaign? Request a demo with PtEverywhere today.