October 22, 2020
Back to the Basics: Starting a Cash Practice
Are you intrigued by the idea of cash-based physical therapy but overwhelmed by the prospect of making it work?
Indeed, the thought of abandoning insurance and making the leap to a cash-based practice can be an unnerving one. Danny Matta, entrepreneur and expert on cash-based physical therapy writes: “After I decided to open my own practice, the questions really came down to one major question: insurance, or no insurance?”
After doing some research and speaking with his colleagues, the answer to this question became clear…
home health PT.” Working with insurance too quickly becomes an exhausting job (with little return) in and of itself. Danny’s answer was clearly, “no insurance.” Yet, this presents an entirely new question: “If I don’t take insurance, will it work?”
Need more convincing? Danny began his cash-based practice with under $3,000. In six months, he went from zero patients to twenty patients per week, charging $175 per visit. Four years later? Danny runs a 2,000 square-foot practice with a satellite office and four full time physical therapists, without ever having to deal with insurance. Will you be next? It’s amazing what can happen when you go back to the basics, that is, the skill-set you cultivated throughout your years of schooling and the passion you have for your patients.