December 14, 2021

The Biggest Threat to Cash Practices

I had a conversation this week with one of our Mastermind members.


We were talking about other cash practices opening up in her area and how she doesn’t feel threatened by it at all.

This is honestly a great mindset towards perceived competition.

The abundance belief is much better to have than scarcity.

What she said next, I thought was spot on.

She said, she thought the biggest threat was not other cash practices or other in network practices…… it was inaction.


Inaction for people we can help to actually go get help.

We know that just a small fraction of people that have musculoskeletal pain actually seek help from any type of clinician.

Everybody wants to fight over the people seeking help, but nobody talks about the massive group of people that don’t even know we can help them.

Inaction from people we can help is actually 100% our fault.


We haven’t educated them enough.

We haven’t marketed ourselves well enough.

We haven’t built enough trust.

We haven’t done a good enough job with their friends and family that we have seen.

All of this we can change.

We can’t change the fact that someone is opening up a clinic near you.

We can’t change the fact that they will want to do local marketing, content and digital ads focused towards potentially the same niche.

We have to focus on the work we can do, to get more people to take action.

If we do that, there’s more work to be done and people to help than you can imagine!

If you’re thinking about starting a cash practice, or you’ve already gotten started, we have something really cool I think will help you.

Over the past few months, our team has been working hard to put together our Part Time To Full Time 5 Day Challenge.

In the course of 5 days, we deliver specific training and resources that will help you develop a rock solid plan for success.

  1. We start by getting you crystal clear on just how much revenue you need to make in order to be able to go full time in your practice.
  2. Next, we help you dial in what you should charge and how many visits you need to actually see in order to be full time.
  3. After that, we go over 3 proven transition strategies from part time to full time that have worked for hundreds of our clients.
  4. Next, we give you the exact sales and marketing systems you need to have in order to run a successful practice. Literally, a checklist fully organized for everything you need to have in place!
  5. The last thing you’ll do is put together a 1 Page Business Plan.
We give you all the resources you need to develop a rock solid plan and make sure you’re making the transition to full time in your own practice successfully.


The best part is, it’s totally free.

We’ve had people go through this challenge and tell us this free course is better than most paid courses they have gone through!

We honestly think this is one of the better resources we have ever created.

If you have any interest in going from part time to full time, head here to get signed up for this free challenge.

5 Day PT Biz Challenge


Even if you haven’t started a practice but have plans to soon…. this challenge will be a great way to get yourself highly organized before starting.

Our motto is… Change is Coming!

We’ve said it for years, and it’s been crazy to watch the growth of cash practices.

Change is coming. In fact, change is here.

You have to ask yourself if you’re going to be part of the movement or sit on the sidelines while so many of our colleagues change their lives forever!

Physical Therapy BIZ

P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!