January 4, 2022

The Important Business Skill that You Already Know

I was once told that sales is just a transference of trust.

I always thought this was really accurate.

We think of sales predominately as getting people to buy things, but it’s actually much more than that, and I’m guessing you’re already pretty good at it. Think about this for a second.

If you do dry needling, blood flow restriction training, soft tissue release techniques, weird corrective exercises or any other common treatment tool we use…..you’re selling to people daily.

We are completely unaware of this, but it’s happening.


Just think about dry needling from the patient’s perspective.

“You wants to stick needles in me for what reason?” is what they’re most likely thinking.

It’s up to you to try and sell them on the fact that it will help.

What about your Postural Restoration Institute corrective exercises.

“You want me to get into this strange position and breath into a balloon?.”

Yep, that’s right and here’s why…

If you’re a PRI practitioner, you better a be a sales ninja because nobody wants to breath into a balloon unless they’re blowing them up for a little kid’s birthday party.

Here’s the overlap and why you’re probably already a sales ninja.

If you can convince someone to let you stick needles in them and to do balloon corrective exercises, you’re great at gaining trust.

In order to put a dollar amount on that, all you have to do is tweak your skillset just slightly.

A few minor adjustments in how you communicate and how you value yourself and you’re off the the races.

Sales is absolutely the biggest differentiator between people that can make the cash model work and those that can’t.

You already have the skills, we just have to help you get organized with some proven frameworks and you’ll be charging $200+ an hour just like the majority of people we work with.

If you’d like to get some help on taking these next steps to become the sales ninja you already are, we should chat.

I recommend jumping on a totally free, quick 20 minute call with our team.


You’ll talk to a real person, and they will give you customized guidance on your next skills or steps to take to gain momentum in your business.

We don’t sell anything on this call, and you literally couldn’t buy something from us if you wanted to in this call.

We just know we can help, and we want to prove it to you for free.

Schedule a time that works for you.

It’s time to start making some serious progress in your business/life.

Physical Therapy BIZ


P.S. If you have a practice, check out our friends at PtEverywhere. We switched to their software to run our cash practice and it’s been a game changer!